A series of three comedy films for Royal Oak's exchange offer — old furniture breaking at exactly the wrong moment, and the punchline is an upgrade.
Client Royal Oak
Format Brand Films · Series of 3
Role Cinematography & Creative Direction
Director Sriram Iyer
Agency Verrocchios Workways Pvt Ltd
01 — The Films
Series of 3 · Brand Films
02 — Context
Your old furniture is one moment away from ruining yours.
The Campaign
Royal Oak ran an exchange offer — bring in your old furniture, upgrade to new. The brief was to make people feel the problem before presenting the solution. Not through a hard sell, but through something they'd laugh at and instantly recognise.
The Storyline
Three comedy films, one family — a young couple and a father living together. In each film, a family member uses a piece of old furniture at a key moment. It gives way, breaks, and completely ruins the scene in the most awkward, funny way possible. The films end with a simple cue: it's time to exchange your old furniture for Royal Oak.
The Insight
Old furniture doesn't just look bad — it lets you down at the worst possible time. The comedy came from that truth. Every broken chair, every bed that develops a rhythm at the exact moment silence was the plan — it's a moment any viewer has either lived or quietly dreaded. The exchange offer becomes the obvious, inevitable answer.
03 — The Work
Comedy on camera lives or dies by the frame. The furniture-break moments needed to be set up visually — wide enough to see the whole situation, close enough to read the reaction. Every shot was composed with the punchline in mind.
Lighting kept the world warm and domestic. Natural-feeling sources — windows, practicals — grounded each scene in a real home rather than a commercial set. The more believable the world, the harder the laugh when something goes wrong in it.
Warm, natural-feeling interior lighting
Framing built around the comedic break moment
Wide establishing shots to contextualise the chaos
Reaction coverage to let performances land
Old furniture prominent in frame — the problem is visible
The creative challenge was making the old furniture the antagonist — without turning the films into a lecture. Each story needed to feel like a genuine slice of family life that happened to end with something collapsing at the worst moment.
Working with director Sriram Iyer and agency Verrocchios Workways, the direction kept the three films consistent as a series — same family, escalating chaos, same warm tone — while building naturally to the exchange offer cue at the end of each film. The brand message lands because the audience is already laughing.
Exchange offer narrative structure across all three films
Old furniture as the comic antagonist in every story
Recurring family unit — couple + father — for series continuity
Comedy grounded in real domestic situations, not exaggerated gags
End-card cue integrated naturally into each film's resolution
04 — Credits
Client
Royal Oak
Agency
Verrocchios Workways Pvt Ltd
Director
Sriram Iyer
Cinematography
Amal Rajendran
Creative Direction
Amal Rajendran
Format
Brand Films · Series of 3