The brief was simple: real people, street energy, creatives that feel like culture rather than advertising. We didn't have to look far.
The Brief
PUMA India's Social Media team wanted real, street-kind people photography and creatives that authentically connected the brand with India's youth — not studio-staged, not polished beyond recognition.
The Find
The bboy crew we needed was already there — practising every day on the ground floor of our own office building. The energy, movement, and attitude was exactly PUMA. We called it immediately.
The Shoot
Production locked. Location confirmed. We started shooting within two days of the brief. No waiting, no over-planning — just the right people, the right place, and the right light.
The Delivery
Within four days of the commitment, all statics and the campaign film were delivered and ready for social. The kind of turnaround that only happens when everything is already aligned.
